The Spirit
of Cherie's Memorial Jewellery
Transforming the ashes of your loved ones into exquisite, handcrafted jewellery that endures through time.
A treasured keepsake of memories shared, to keep near you and cherish
always.

Cherie Amour Keepsakes was founded on a simple premise:
To craft unique pieces of memorial jewellery, in honour of those we have lost, being able to carry them close to our hearts always.
Exploring sculptural silhouettes, natural textures and new manufacturing techniques, my designs evolve during creation, just as our relationships evolve throughout our lifetime.
The Ethics
Behind the Gold In My Memorial Jewellery

Modern technology meets traditional craftmanship and bespoke design.
All my jewellery is handcrafted using a combination of traditional and modern metalsmithing techniques, and a marriage of materials that are as natural as possible.
I design and produce all my jewellery in small batches , which ensures waste is minimized, with quality remaining my obsession.
Using only ethically sourced metal, gemstones, and eco friendly packaging for all my designs, I honour and respect every aspect of life.
Using a combination of both traditional and modern metalsmithing techniques, each piece of jewellery is created with passion and pride. Pouring my heart and soul into every piece. I create for you.
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The Human Touch
Cherie Amour's
Creative Director
Hello, my name is Cheryl—though I have always been known as Cherie to those closest to me.
As the founder and creative force behind Cherie Amour Keepsakes, my jewellery journey has sadly been shaped over the years by deep personal loss.
Having endured the passing of both my mother and my two best friends, at a very young age, and later losing my father during the pandemic, I understood the vital need to carry our loved ones close.
This inspired me to begin designing timeless jewellery that encapsulate the memory of our loved ones, in whatever form we choose to remember them.
I find great beauty in the centuries old tradition of memorial jewellery - which has been cherished since the Victorian era. I am fascinated by Its ability to preserve an eternal connection through the ages. My philosophy focuses on pieces that are "Quietly Extraordinary," designed to remain as meaningful in a hundred years as they are today.
If you choose to trust me with the honour of commemorating someone special? I invite you to explore my current collections. Should you desire something truly unique? I would be privileged to collaborate with you on a bespoke design that speaks specifically to your story and your personal bond.
I craft each piece of jewellery with the highest level of care. Ensuring your most precious memories are preserved with the dignity and grace they deserve.
Creating your treasured keepsake
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Your memorial jewellery will be created with passion and pride in my small workshop in South Wales.
Each piece of jewellery, along with the remains of the love you have lost, is treated with dignity and respect, handled only by me throughout the entire manufacturing process.
Whether you are choosing a standard, moulded design, or a bespoke, one of a kind piece reflecting the uniqueness of the one you are grieving. Love, care and passion goes into each piece.
With a meticulous eye for detail, you are guaranteed a very personal piece of timeless jewellery, honouring the one you have lost and the timeless bond you both shared.